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Author: Neve Okonkwo-Barr

The industry wants you to believe style is a shopping problem. It is a fit problem, and fit is mostly fixable for the price of a coffee and a trip to someone with a machine. I will tell you which fabrics survive a year, what a good alteration costs, why the expensive coat is sometimes worse than the cheap one, and how to build a wardrobe that works on a Wednesday. I will never tell you something is 'investment' unless I can show you the maths.
7 Essential Accessories for Traveling With Heavy Luggage You Can’t Live Without

7 Essential Accessories for Traveling With Heavy Luggage You Can’t Live Without

Stop treating your suitcase like a bottomless pit and expecting a miracle. We’ve all been there: standing in a terminal, sweating through a linen sh

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Stop Treating Belts Like Accessories and Start Treating Them Like Engineering: the Math-backed Guide to Choosing the Right Leather Belt for Different Outfits.

Stop Treating Belts Like Accessories and Start Treating Them Like Engineering: the Math-backed Guide to Choosing the Right Leather Belt for Different Outfits.

I spent three years in a basement studio watching people drop two hundred pounds on designer trousers, only to walk out looking like they were wearing

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Stop Treating Social Anxiety Like a Personality Trait: the Pragmatic Guide on How to Start a Conversation With a Stranger.

Stop Treating Social Anxiety Like a Personality Trait: the Pragmatic Guide on How to Start a Conversation With a Stranger.

I spent three years pinning hems in a windowless basement studio, and if there’s one thing I learned from watching people struggle with their clothe

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The Complete Guide to Shopping Secondhand

The Complete Guide to Shopping Secondhand

I spent two years in a basement studio pinning hems for a bridal shop, and if there is one thing those silk slips taught me, it’s that a "bargain" i

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Phone Cases: Drop Protection Versus Pocket Bulk

Phone Cases: Drop Protection Versus Pocket Bulk

Stop letting tech brands convince you that a $60 silicone slab is a "lifestyle essential" just because it has a minimalist aesthetic. I spent two year

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Darning a Hole So It Disappears

Darning a Hole So It Disappears

I was sitting on my floor last Tuesday, surrounded by a mountain of "unwearable" cashmere, when I realized most people treat a tiny hole in a sweater

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Cufflinks Need the Right Cuff First

Cufflinks Need the Right Cuff First

I spent three years in a cramped basement studio pinning hems for a bridal shop, and if there is one thing I learned, it’s that people will spend a

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Working Out How Many Shirts You Genuinely Need

Working Out How Many Shirts You Genuinely Need

I spent three years in a cramped basement studio pinning hems for brides who were convinced that a larger wardrobe was the cure for a lack of confiden

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The Complete Guide to Storing Clothes

The Complete Guide to Storing Clothes

Stop buying those expensive, aesthetic acrylic bins just because an influencer told you they’d fix your life; they won't. Most "complete guide to st

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Why Clothes Look Different in Photographs

Why Clothes Look Different in Photographs

Stop listening to the influencers telling you that you need a $500 linen set or a professional lighting kit to look decent in a photo. It’s a lie de

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