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Author: Neve Okonkwo-Barr

The industry wants you to believe style is a shopping problem. It is a fit problem, and fit is mostly fixable for the price of a coffee and a trip to someone with a machine. I will tell you which fabrics survive a year, what a good alteration costs, why the expensive coat is sometimes worse than the cheap one, and how to build a wardrobe that works on a Wednesday. I will never tell you something is 'investment' unless I can show you the maths.
Stop Wasting Money on Shades That Wash You Out: the Logical Guide to Choosing Colors for Your Skin Tone.

Stop Wasting Money on Shades That Wash You Out: the Logical Guide to Choosing Colors for Your Skin Tone.

I spent three years in a basement studio pinning hems for a bridal shop, and if there is one thing I learned, it’s that you can spend five hundred p

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Stop Buying Clothes That Fall Apart by February: the Math Behind Choosing the Right Fabrics for Seasonal Wear.

Stop Buying Clothes That Fall Apart by February: the Math Behind Choosing the Right Fabrics for Seasonal Wear.

I spent two years hunched over a sewing machine in a basement studio, pinning hems for brides who thought a "luxury" label meant a garment would actua

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Stop Buying Belts to Match Your Clothes and Start Choosing the Right Leather Belt for Different Outfits Based on the Architecture of Your Silhouette.

Stop Buying Belts to Match Your Clothes and Start Choosing the Right Leather Belt for Different Outfits Based on the Architecture of Your Silhouette.

I spent three years in a basement studio watching people spend eighty pounds on a "designer" belt that cracked and peeled within six months, all becau

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Stop Buying “essentials” That Fall Apart: the Math-backed Guide on How to Build a Capsule Wardrobe That Actually Works on a Wednesday.

Stop Buying “essentials” That Fall Apart: the Math-backed Guide on How to Build a Capsule Wardrobe That Actually Works on a Wednesday.

I am so tired of seeing "capsule wardrobe" influencers tell you that you need to spend three months' rent on a beige linen set just to look "minimalis

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Stop Buying the Hype and Start Understanding the Weave: the History of Denim and Its Evolution, From Workwear to a High-priced Illusion.

Stop Buying the Hype and Start Understanding the Weave: the History of Denim and Its Evolution, From Workwear to a High-priced Illusion.

I spent three years in a basement studio breathing in lint and thread tension, and if there is one thing I’ve learned, it’s that most people treat

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Stop Overthinking the Social Script: How to Start a Conversation With a Stranger Without Wasting Your Social Capital.

Stop Overthinking the Social Script: How to Start a Conversation With a Stranger Without Wasting Your Social Capital.

I spent two years in a basement studio pinning hems for brides who were more terrified of their lace sleeves than their vows, and if there’s one thi

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Stop Buying Trends and Start Understanding the History of Denim and Jeans: Why the Fabric You Wear Matters More Than the Label.

Stop Buying Trends and Start Understanding the History of Denim and Jeans: Why the Fabric You Wear Matters More Than the Label.

I spent three years in a cramped basement studio pinning hems for people who thought a hundred-dollar price tag meant a garment was built to last, onl

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Stop Buying More Jewelry to Fix a Boring Outfit: the Math-backed Guide on How to Style Statement Necklaces for Evening Wear.

Stop Buying More Jewelry to Fix a Boring Outfit: the Math-backed Guide on How to Style Statement Necklaces for Evening Wear.

Stop letting fashion magazines convince you that you need a brand-new, thousand-pound gown just to pull off a bit of heavy metal. Most people think le

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Stop Buying Clothes That Die in the Rain: the Math Behind Choosing Fabrics for Seasonal Weather Changes.

Stop Buying Clothes That Die in the Rain: the Math Behind Choosing Fabrics for Seasonal Weather Changes.

Stop letting brands gaslight you into thinking that "seasonal transitions" require a complete wardrobe overhaul or a massive credit card bill. I spent

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Stop Buying More Clothes to Fix a Boring Outfit and Master the Art of Layering Different Textures Instead.

Stop Buying More Clothes to Fix a Boring Outfit and Master the Art of Layering Different Textures Instead.

Stop looking at those "capsule wardrobe" influencers who tell you that mastering the art of layering different textures requires a $400 cashmere sweat

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