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Author: Neve Okonkwo-Barr

The industry wants you to believe style is a shopping problem. It is a fit problem, and fit is mostly fixable for the price of a coffee and a trip to someone with a machine. I will tell you which fabrics survive a year, what a good alteration costs, why the expensive coat is sometimes worse than the cheap one, and how to build a wardrobe that works on a Wednesday. I will never tell you something is 'investment' unless I can show you the maths.
The Complete Guide to Selling Your Clothes

The Complete Guide to Selling Your Clothes

Most "experts" will tell you that if you want to clear out your wardrobe, you need a professional ring light, a lifestyle photoshoot, and a deep under

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Mixing Patterns by Scale, Not by Nerve

Mixing Patterns by Scale, Not by Nerve

I spent three years in a basement studio pinning hems for people who thought a "fashionable" print could hide a terrible fit, and if there is one thin

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Luggage Fails at the Wheels and the Handle

Luggage Fails at the Wheels and the Handle

Stop letting luxury brand names trick you into thinking a $500 suitcase is a "smart investment" just because it has a gold logo on the side. I’ve sp

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Style Rules Worth Breaking and Ones Worth Keeping

Style Rules Worth Breaking and Ones Worth Keeping

I spent three years in a basement studio pinning hems for brides who were convinced that a "body shape rule" was more important than the actual drape

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When an Alteration Costs More Than the Garment Deserves

When an Alteration Costs More Than the Garment Deserves

I spent two years in a basement studio pinning bridal hems until my fingers were permanently calloused, and if there is one thing those gowns taught m

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Building a Palette So Everything Goes With Everything

Building a Palette So Everything Goes With Everything

Stop letting "color theory" influencers make you feel like you need a PhD just to get dressed on a Tuesday. They’ll tell you that you need a complet

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The Complete Guide to Buying Vintage

The Complete Guide to Buying Vintage

I spent three years in a basement studio pinning hems for people who thought a "vintage find" was a miracle, when really, it was just a garment with a

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What Common Alterations Actually Cost

What Common Alterations Actually Cost

I spent two years in a cramped basement studio, surrounded by the hum of industrial machines and the scent of steam, pinning hems for brides who were

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Taking Someone Shopping Who Will Tell You the Truth

Taking Someone Shopping Who Will Tell You the Truth

I spent two years in a basement studio pinning hems for a bridal shop, and if there is one thing I learned, it’s that most "experts" are just salesp

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An Umbrella That Survives One Windy Week

An Umbrella That Survives One Windy Week

I once spent forty-five minutes pinning a bespoke silk lining for a client, only to watch her walk out the door with a flimsy, designer-branded umbrel

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