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Author: Neve Okonkwo-Barr

The industry wants you to believe style is a shopping problem. It is a fit problem, and fit is mostly fixable for the price of a coffee and a trip to someone with a machine. I will tell you which fabrics survive a year, what a good alteration costs, why the expensive coat is sometimes worse than the cheap one, and how to build a wardrobe that works on a Wednesday. I will never tell you something is 'investment' unless I can show you the maths.
The Wardrobe Gap After Your Size Changes

The Wardrobe Gap After Your Size Changes

I spent two years in a cramped basement studio pinning hems for a bridal shop, and if there is one thing I learned, it’s that the fashion industry i

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Stop Buying Your Way Out of a Crisis: the Real Math Behind the Impact of Fast Fashion on Environment.

Stop Buying Your Way Out of a Crisis: the Real Math Behind the Impact of Fast Fashion on Environment.

I spent three years in a basement studio surrounded by mountains of "disposable" polyester that smelled like burnt chemicals and broken promises. It�

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Stop Paying for the Logo and Start Paying for the Lens: the History and Evolution of Designer Sunglasses.

Stop Paying for the Logo and Start Paying for the Lens: the History and Evolution of Designer Sunglasses.

I spent three years pinning hems in a basement studio, and if there is one thing I’ve learned, it’s that a logo doesn't actually change the way li

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Stop Buying the Lie of “sustainable Fashion and Ethical Shopping” and Start Looking at the Math of Your Closet.

Stop Buying the Lie of “sustainable Fashion and Ethical Shopping” and Start Looking at the Math of Your Closet.

Stop letting brands gaslight you into thinking that "sustainable fashion and ethical shopping" requires a six-figure salary and a wardrobe full of bei

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Stop Buying More Clothes to Fix a Mess: the Math Behind Organizing a Closet for Better Efficiency.

Stop Buying More Clothes to Fix a Mess: the Math Behind Organizing a Closet for Better Efficiency.

Please stop watching those "aesthetic" organization videos where people spend three hundred pounds on matching velvet hangers and acrylic bins just to

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Stop Wasting Money on Shades That Wash You Out: the Logical Guide to Choosing Colors for Your Skin Tone.

Stop Wasting Money on Shades That Wash You Out: the Logical Guide to Choosing Colors for Your Skin Tone.

I spent three years in a basement studio pinning hems for a bridal shop, and if there is one thing I learned, it’s that you can spend five hundred p

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Stop Buying “essentials” That Fall Apart: the Math-backed Guide on How to Build a Capsule Wardrobe That Actually Works on a Wednesday.

Stop Buying “essentials” That Fall Apart: the Math-backed Guide on How to Build a Capsule Wardrobe That Actually Works on a Wednesday.

I am so tired of seeing "capsule wardrobe" influencers tell you that you need to spend three months' rent on a beige linen set just to look "minimalis

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Stop Treating Old Clothes Like Costumes: the Math-backed Tips for Styling Vintage Clothing Pieces So They Actually Look Intentional.

Stop Treating Old Clothes Like Costumes: the Math-backed Tips for Styling Vintage Clothing Pieces So They Actually Look Intentional.

Stop letting Pinterest tell you that styling vintage is about finding some magical, era-perfect treasure chest that makes you look like a movie star.

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Stop Buying More Jewelry to Fix a Boring Outfit: the Math-backed Guide on How to Style Statement Necklaces for Evening Wear.

Stop Buying More Jewelry to Fix a Boring Outfit: the Math-backed Guide on How to Style Statement Necklaces for Evening Wear.

Stop letting fashion magazines convince you that you need a brand-new, thousand-pound gown just to pull off a bit of heavy metal. Most people think le

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Stop Buying Belts to Match Your Clothes and Start Choosing the Right Leather Belt for Different Outfits Based on the Architecture of Your Silhouette.

Stop Buying Belts to Match Your Clothes and Start Choosing the Right Leather Belt for Different Outfits Based on the Architecture of Your Silhouette.

I spent three years in a basement studio watching people spend eighty pounds on a "designer" belt that cracked and peeled within six months, all becau

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