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Author: Neve Okonkwo-Barr

The industry wants you to believe style is a shopping problem. It is a fit problem, and fit is mostly fixable for the price of a coffee and a trip to someone with a machine. I will tell you which fabrics survive a year, what a good alteration costs, why the expensive coat is sometimes worse than the cheap one, and how to build a wardrobe that works on a Wednesday. I will never tell you something is 'investment' unless I can show you the maths.
The Complete Guide to Alterations

The Complete Guide to Alterations

I spent two years hunched over a sewing machine in a basement studio, pinning hems for brides who were more worried about their guest list than their

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Servicing Intervals and What Happens if You Skip Them

Servicing Intervals and What Happens if You Skip Them

I spent my first two years in a basement studio pinning bridal hems, so I’ve learned one thing early: people will spend three months' rent on a "lux

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The White Shirt: Opacity Is the Deciding Factor

The White Shirt: Opacity Is the Deciding Factor

I spent two years in a damp basement studio pinning hems for a bridal shop, and if there is one thing those silk slips taught me, it’s that a "luxur

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Judging a Garment in Thirty Seconds on the Rail

Judging a Garment in Thirty Seconds on the Rail

I spent two years in a cramped basement studio pinning hems for a bridal shop, and if there’s one thing those silk slip dresses taught me, it’s th

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What Fast Fashion Did to the Inside of a Garment

What Fast Fashion Did to the Inside of a Garment

I spent two years in a basement studio pinning hems for a bridal shop, and if there is one thing those silk slip dresses taught me, it’s that a garm

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Working Out What Suits You by Elimination

Working Out What Suits You by Elimination

Stop letting Pinterest boards and "seasonal color analysis" influencers convince you that finding your look requires a complete identity overhaul or a

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A Strap Change Is the Cheapest New Watch

A Strap Change Is the Cheapest New Watch

Stop letting luxury marketing convince you that a "premium" watch strap needs to cost more than your weekly grocery shop. I spent two years in a basem

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Finding the Missing Piece That Unlocks Six Outfits

Finding the Missing Piece That Unlocks Six Outfits

I spent two years in a damp basement studio pinning hems for a bridal shop, and if there is one thing I learned, it’s that most people are trying to

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The Complete Guide to Fit

The Complete Guide to Fit

I spent two years in a damp basement studio pinning hems for a bridal shop, and if there is one thing I learned, it’s that the fashion industry is l

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Buying in Order of How Often You Will Wear It

Buying in Order of How Often You Will Wear It

Stop letting "capsule wardrobe" influencers gaslight you into thinking you need a $400 organic linen shirt just to start a decent rotation. They make

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