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Author: Neve Okonkwo-Barr

The industry wants you to believe style is a shopping problem. It is a fit problem, and fit is mostly fixable for the price of a coffee and a trip to someone with a machine. I will tell you which fabrics survive a year, what a good alteration costs, why the expensive coat is sometimes worse than the cheap one, and how to build a wardrobe that works on a Wednesday. I will never tell you something is 'investment' unless I can show you the maths.
The Complete Guide to Fabrics

The Complete Guide to Fabrics

I spent my first two years in a basement studio pinning hems for a bridal shop, and if there is one thing I learned, it’s that a high price tag is a

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A Blazer That Works With Jeans and With Trousers

A Blazer That Works With Jeans and With Trousers

I spent two years in a cramped basement studio pinning hems for a bridal shop, and if there is one thing those frantic Saturday mornings taught me, it

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Choosing a Bag by What You Actually Carry

Choosing a Bag by What You Actually Carry

Stop listening to influencers telling you that a "statement bag" is the key to a curated wardrobe. Most of those high-fashion pieces are nothing more

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Fabric Weight Decides How a Garment Hangs

Fabric Weight Decides How a Garment Hangs

I spent three years pinning hems in a damp basement studio, and if there’s one thing I learned, it’s that a "luxury" label means absolutely nothin

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Trousers Fit From the Waist and Seat, Not the Leg

Trousers Fit From the Waist and Seat, Not the Leg

Stop listening to the marketing lies that tell you the "perfect" pair of trousers exists on a retail rack. I spent two years in a basement studio pinn

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What the Composition Label Actually Promises

What the Composition Label Actually Promises

I spent two years in a basement studio pinning hems for a bridal shop, and if there is one thing those silk slip dresses taught me, it’s that a high

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One Good Accessory Beats Four Adequate Ones

One Good Accessory Beats Four Adequate Ones

Stop letting fashion influencers convince you that you need a "statement necklace" for every single outfit or a dedicated jewelry box for every season

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The Complete Guide to Taking Your Measurements

The Complete Guide to Taking Your Measurements

I spent two years in a cramped basement studio pinning hems for a bridal shop, and if there is one thing those silk slips taught me, it’s that a siz

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Jewellery You Never Have to Take Off

Jewellery You Never Have to Take Off

Stop letting brands convince you that "everyday jewellery" has to be either a tiny, overpriced gold loop or a piece of costume junk that turns your ne

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Dressing for Your Body Without the Fruit Metaphors

Dressing for Your Body Without the Fruit Metaphors

I spent two years in a basement studio pinning hems for a bridal shop, and if I learned one thing, it’s that the fashion industry is lying to you. T

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