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Author: Neve Okonkwo-Barr

The industry wants you to believe style is a shopping problem. It is a fit problem, and fit is mostly fixable for the price of a coffee and a trip to someone with a machine. I will tell you which fabrics survive a year, what a good alteration costs, why the expensive coat is sometimes worse than the cheap one, and how to build a wardrobe that works on a Wednesday. I will never tell you something is 'investment' unless I can show you the maths.
The Complete Guide to Denim

The Complete Guide to Denim

I spent two years in a cramped basement studio pinning hems for a bridal shop, and if there’s one thing I learned, it’s that people are being lied

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Why Wool Outlives Almost Everything Else in a Wardrobe

Why Wool Outlives Almost Everything Else in a Wardrobe

I spent two years in a basement studio pinning hems for a bridal shop, and if there is one thing I learned, it’s that "luxury" is often just a polit

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Jewellery as Punctuation, Not Decoration

Jewellery as Punctuation, Not Decoration

I spent three years in a basement studio pinning hems for people who thought a new necklace would hide the fact that their blazer was two sizes too bi

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Earring Weight Matters More Than Design

Earring Weight Matters More Than Design

Stop letting jewelry brands convince you that you need a "curated collection" of gold-plated hoops to look put together; most of that stuff is just sh

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Scarves: Two Knots Are Enough

Scarves: Two Knots Are Enough

I spent three years in a basement studio pinning hems for bridal gowns, and if there is one thing I learned, it’s that most "style guides" are just

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Buying a Jumper That Survives Five Winters

Buying a Jumper That Survives Five Winters

I spent two years in a basement studio pinning hems for a bridal shop, and if there is one thing those silk slips taught me, it’s that expensive doe

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The Complete Guide to Wool

The Complete Guide to Wool

I spent three years pinning hems in a basement studio, and if there is one thing I’ve learned, it’s that the fashion industry loves to use the wor

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Natural Versus Synthetic, Judged Honestly

Natural Versus Synthetic, Judged Honestly

I spent three years in a cramped basement studio pinning hems for people who thought a "luxury" label meant the garment would actually last, only to r

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Plated, Vermeil, Solid: How Long Each Lasts

Plated, Vermeil, Solid: How Long Each Lasts

I once spent three hours helping a client hunt through a vintage shop for a specific brass pendant, only to realize she’d been burned by a "gold" ne

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Why Some Jewellery Turns Your Skin Green

Why Some Jewellery Turns Your Skin Green

I spent three years in a basement studio pinning hems and watching people throw away money on "luxury" jewelry that ended up leaving them looking like

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