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Author: Neve Okonkwo-Barr

The industry wants you to believe style is a shopping problem. It is a fit problem, and fit is mostly fixable for the price of a coffee and a trip to someone with a machine. I will tell you which fabrics survive a year, what a good alteration costs, why the expensive coat is sometimes worse than the cheap one, and how to build a wardrobe that works on a Wednesday. I will never tell you something is 'investment' unless I can show you the maths.
Stop Treating Your Silk Like a Disposable Accessory: the Real Math on How to Care for Luxury Silk Scarves So They Actually Last.

Stop Treating Your Silk Like a Disposable Accessory: the Real Math on How to Care for Luxury Silk Scarves So They Actually Last.

I spent two years in a basement studio pinning hems for a bridal shop, and if there is one thing I learned, it’s that the fashion industry loves to

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Colour Analysis: Useful Idea, Overstated Science

Colour Analysis: Useful Idea, Overstated Science

I spent three years pinning hems for a bridal shop, and if there is one thing I learned, it’s that a woman can be wearing her "perfect" seasonal pal

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Stop Buying More Clothes and Start Finding the Perfect Fit for Tailored Clothing: the Math-backed Guide to Making Any Garment Look Custom.

Stop Buying More Clothes and Start Finding the Perfect Fit for Tailored Clothing: the Math-backed Guide to Making Any Garment Look Custom.

I spent two years hunched over a sewing machine in a damp basement, pinning hems for brides who were more stressed about the guest list than the seam

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Stop Buying Your Way Out of a Crisis: the Real Cost of the Impact of Fast Fashion on Environment Is Hidden in Your Landfill, Not Your Wallet.

Stop Buying Your Way Out of a Crisis: the Real Cost of the Impact of Fast Fashion on Environment Is Hidden in Your Landfill, Not Your Wallet.

I spent three years in a basement studio surrounded by the mountain of "disposable" polyester that people call fashion, and let me tell you: the marke

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Stop Buying the Lie: Why Sustainable Fashion and Ethical Shopping Is a Math Problem, Not a Shopping Problem.

Stop Buying the Lie: Why Sustainable Fashion and Ethical Shopping Is a Math Problem, Not a Shopping Problem.

Stop letting brands gaslight you into thinking that "sustainable fashion and ethical shopping" requires a six-figure salary and a wardrobe full of bei

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Finding an Alterations Tailor Worth Keeping

Finding an Alterations Tailor Worth Keeping

I spent two years in a basement studio pinning bridal hems until my eyes blurred, and if there is one thing I learned, it’s that the fashion industr

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Stop Buying More Clothes to Solve a Space Problem: Why Organizing a Closet for Better Efficiency Is Actually About Knowing What’s Worth Keeping.

Stop Buying More Clothes to Solve a Space Problem: Why Organizing a Closet for Better Efficiency Is Actually About Knowing What’s Worth Keeping.

Stop wasting your money on those aesthetic acrylic dividers and velvet hangers that promise to turn your bedroom into a boutique. I see it every week:

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Stop Paying for the Logo and Start Paying for the Lens: a Pragmatic Look at the History and Evolution of Designer Sunglasses.

Stop Paying for the Logo and Start Paying for the Lens: a Pragmatic Look at the History and Evolution of Designer Sunglasses.

Stop paying the "brand tax" for bad geometry. I see it every week in my studio: someone dropping four hundred pounds on a pair of frames because of a

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Stop Buying Colors That Wash You Out: the Logical Guide to Choosing Colors for Your Skin Tone.

Stop Buying Colors That Wash You Out: the Logical Guide to Choosing Colors for Your Skin Tone.

I spent three years pinning hems in a windowless bridal studio, and if there is one thing I learned, it’s that you can spend three hundred pounds on

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7 Essential Accessories for Traveling With Heavy Luggage You Can’t Live Without

7 Essential Accessories for Traveling With Heavy Luggage You Can’t Live Without

Stop treating your suitcase like a bottomless pit and expecting a miracle. We’ve all been there: standing in a terminal, sweating through a linen sh

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